What you should know:
– Virgin Powder, a global provider of wellness solutions with technology, announced today that it has completed acquisition of the Denver-based consumer activation company, Welltok, a leader in guidance solutions based on data analysis and multichannel dissemination.
– Welltok’s patented activation engine focuses on motivating consumers, employees, patients, and members to complete specific actions, such as participating in a mental health program, refilling a medication, or closing a care gap. Offering these capabilities as part of Virgin Pulse’s Homebase for Health® will create a more personalized user experience and accelerate results and cost savings for customers and consumers, making it easier to start and perform. of significant actions that improve health and well-being.
– The financial details of the transaction have not been disclosed.