Top quality casual Japanese-Western fusion coffee in Bukit Jalil – Health Guild News

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Moving CC de Mel On the Instagram page, I was struck by the dishes garnished with colorful edible flowers. It looked more like your average F&B spot.

The top quality casual venue opened in January 2021, located in a residential neighborhood of Bukit Jalil. Not only was this the start of MCO 2.0, but the location itself is already quiet, with few passers-by hovering around.

Despite these challenges, the eight-month-old CC de Mel now accumulates an average income of RM 200,000 a month.

From fresh flowers to fresh ingredients

Melanie Pong is the founder of CC for Mel. The entrepreneur was a florist at home with the ambition of starting a florist studio to organize workshops. A small portion of the studio would also be segmented as a cafeteria, so customers could grab a cup of coffee while they joined classes.

But as he touched down on the MCO, his floral business suffered, so he relaunched his coffee shop idea. Now the question arose of what kind of food it would serve.

Since I was a fan of Japanese cuisine, I knew it would somehow be part of their dishes. Wanting to stand out from KL’s multitude of Japanese restaurants, he decided to drift into fusion food.

“My passion for flowers also gave me the idea to incorporate floral concepts into food. So I decided to improve the presentation of my food by using edible flowers, making sure the food is colorful to attract customers and cameras, ”Melanie told Vulcan Post.

Brightly colored splashes on the plates / Image credit: Anson photography

As a newcomer fighting for customers on crowded delivery platforms, CC by Mel’s decorated dishes can give them an edge to differentiate themselves.

With prices ranging from 22 to 68 euros for dishes such as Smoked Duck Ramen and a Taco Box Trio, the coffee is certainly positioned as a top-notch casual dining spot. If you are familiar with other top quality casual restaurants like Calia Malaysia, these prices should come as no surprise.

Melanie explained that the team also uses fresh ingredients and that all dishes are prepared on the same day of orders, rather than pre-cooked. “The design so that customers can get a premium dining experience at an affordable price while enjoying good Japanese-Western cuisine,” he said.

But it started with losses

With an initial capital of 150K RM, CC by Mel was supposed to start with a small team of 2 cooks and 1 kitchen helper. When Melanie built the cafe, she realized that the budget was not enough to cover the cost of the kitchen equipment. The equipment also continued to grow, as the fresh ingredients required a lot of preparation work, which meant a higher expense.

What was supposed to be a small floral studio with an adjoining cafe has now materialized in a two-story shop to house both the kitchen and dining spaces.

As a new company, CC by Mel had a tight cash position and produced losses in its first two months. A large sum was invested in marketing to compete on delivery platforms that had high commissions with weekly payments.

A small and cozy place to hang out and have dinner / Image credit: CC de Mel

Coffee also had to pay ingredient suppliers with no credit terms, as the company was in its infancy with no background to prove its loyalty to amortization.

In addition, the team did not have enough data on coffee production and requested ingredients based on estimates. This was a risk, as most top quality fresh produce has a short shelf life and the excess will be considered a waste.

“Back then we didn’t have a proper system and we always had to spend an extra cost to get GrabMart and Lalamove ingredients due to inexperience in predicting the ingredients,” Melanie said.

Despite the whirlwind, Melanie shared that she didn’t regret throwing CC for Mel during the closing.

“It’s a good opportunity to learn [about running a] surviving the business in difficult times like these and coming out with a perfect kitchen flow, “he said, optimistically. It was probably a good practice for the team as well when the coffee was able to welcome diners in the short period of time. time between April and May 2021.

Things were looking up

Honey CC finally started making profits with a monthly growth rate of 30%. The short dinner period was when more customers got to know the brand.

Melanie predicted that the location of Bukit Jalil will be a strategic choice in the long run as it is a developing neighborhood with many residents who have no food options. “Customers in this area are mostly working families or adults and have high purchasing power and spending power,” he detailed.

The kitchen equipment and coffee service / Image credit: CC de Mel

To date, Melanie reported that CC de Mel receives between 350 and 400 orders per week, so they generate revenue of approximately RM 200,000 per month for now.

In the future, where dinners will be allowed again, Melanie aims to achieve a 10% monthly growth in sales for her coffee. While he still hopes to have a space to organize flower workshops, he said Mel’s CC should be expanded before this could happen, given the already limited seating area.

  • You can learn more about CC through Mel here.
  • You can read other F&B related pieces we’ve written here.

Featured Image Credit: Melanie Pong, founder or CC of Mel





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