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Having eyelashes of the perfect style and length is usually a struggle for many.
QuincyLash founder Yingxi Lim faced the same problem. The 33-year-old told Vulcan Post that she tried eyelash extensions, but found them expensive and difficult to maintain, while lashes for gluing were extremely messy and difficult to put on.
When he learned of the existence of magnetic eyelashes, he fell in love with the product and bought a large batch just to make sure he had enough stock for personal use.
He started giving them to his friends when they showed interest in the product, and that’s when he realized he had a product that could be sold.
The consultant for a fintech technology company had always wanted to start a business with her husband, Linus Lim. Therefore, both proposed to launch QuincyLash, a brand of magnetic eyelashes, in March 2020.
Especially for Asian eyes
The development of QuincyLash magnetic eyelash products focuses on Asian women.
“This translates into the designs we wear and the length of the lashes. The designs are more subtle instead of the dramatic queen, and the lashes are also cut to fit most Asian eyes, ”Yingxi explained.
To put on the lashes, users apply an eyeliner with magnets. After the eyeliner dries, the lashes can be inserted into the eyelids.
As well as being easier to put on, it also doesn’t put undue stress on natural lashes, as do eyelash extensions and magnetic clip lashes.
At launch, QuincyLash only had two magnetic eyelash designs: Esme and Mira. Esme gives the wearers a dramatic look, while Mira us ultra-feminine.
Yingxi said they had initially thought women preferred the most daring and dramatic lashes. However, they received several requests for more subtle designs and therefore more new designs were created.
QuincyLash now has six designs: Esme, Mira, Cora, Kitty, Lucia and Luna.
The team also recently updated, in April, the available tabs of five to 10 magnets. It is also the first in Singapore to introduce a 10-magnet magnetic tab.
Previously, some customers had to manually trim the lashes as they were too long for the eyes, reducing the magnets from five to four. This affected the retaining force of the lashes, and also caused the lash bands to be suspended freely as there were no magnets to support it.
To enhance the customer experience, the team decided to enhance the lashes to 10 magnets, which not only provided a stronger grip, but allowed customers to cut the lashes to better fit the eyes.
While most customers don’t need to cut their lashes, they can do so more accurately if needed now.
Achieve a 6-digit income
To date, QuincyLash is profitable and has sold over 5,000 pairs of lashes to date with a strong recurring customer base in Singapore.
According to the founders, their income is also in the six-figure range.
This is our first time creating a brand and we are so happy that people are buying our product. The biggest success for us is that customers tell us how much they like it, refer to their friends, and tell us how our lashes make them feel beautiful.
Yingxi and Linus Lim, co-founders of QuincyLash
She also has purchases from Asian women in countries such as the US, Canada, Australia, Malaysia, Taiwan and Hong Kong.
The brand’s focus on quality is one of the key reasons for its popularity. The team had initially postponed their release date for a couple of months as they did not want to risk a poor quality product.
So they chose not to settle for a supplier until they found one that could provide them with the quality they wanted. They also implemented a 14-day replacement policy for defective tabs and manually checked all tabs before sending them to customers.
Now, the development of our product is very organic. The couple is looking for solutions to improve tabs based on customer feedback and the issues customers face with existing QuincyLash tabs.
They also plan to continue to expand QuincyLash’s line of magnetic eyelash products and constantly introduce more designs that Asian women love.
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Featured Image Credit: Quincy Lash
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