This label S’pore makes men’s t-shirts that exceed the “tropicks”

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Anyone who has lived in Singapore would understand the warm, humid weather it has: just taking a walk down the street is enough to leave one with some nasty sweat stains.

When Monica Millington moved from Texas to Singapore to be with her husband in 2017, she realized that there was no clothing available that could cope with the perpetually tropical climate and still seem appropriate in work environments.

To add to the problem, men tend to have fewer options than women when it comes to shopping and Monica found no suitable solution for her husband.

Then he decided to create clothes that could last in the tropics for all men, which led to the birth of Tropick.

Timeless cash t-shirts for men

Image credit: Tropick

Tropick is a premium men’s clothing label that creates everyday basics for men that are built to survive the tropical climate. It kicked off with a line of efficiency dress shirts that combines high-end sportswear with the timeless style of the classic white shirt.

Monica wanted to turn Tropick t-shirts into the most comfortable dress t-shirts in the world, giving them features that typical shirts can’t boast about.

On the one hand, t-shirts absorb sweat, which means they dry quickly when the user encounters sweat situations. Due to the nature of the fabric, they are also wrinkle resistant and easy to care for, making them more practical and a low maintenance option to wear every day of the week.

The bottoms also have a shape that can be tucked in or undone, allowing you to wear t-shirts in formal or more informal settings. In addition, the cuffs are adjustable to fit different wrist sizes and can be converted between buttons and cufflinks.

Every detail has been thought of because this shirt is our bread and butter. Really, it’s the t-shirt that does it all. Aside from some sportswear labels, right now there is no other brand that creates this type of men’s clothing in Southeast Asia.

Monica Millington, founder and creative director of Tropick

Monica began prototyping for Tropick in May 2019 and the brand was finally launched in August 2020 due to some delays in the supply chain due to Covid-19.

The brand launched with the No Sweat Shirt, which sells at the Tropick online store for $ 198. Since then a few more products have been launched, which in a few weeks will come out sets of salon clothes.

Focus on sustainability

Tropick Singapore
Image credit: Tropick

In addition to offering high quality clothing, Tropick also has a great focus on sustainability.

Customers will receive their Tropick shirt in a reusable mesh laundry bag, which can reduce micro waste by up to 80% per wash. It also helps to extend the life of the piece, so that users can get even more out of it.

In addition, the t-shirt is shipped in a biodegradable mail bag and all paper used in Tropick packaging and labels is uncoated and is fully recyclable.

I started touring the world to get the best of the best building materials and techniques, and then built my prices around this model so that we would not sacrifice quality on an arbitrary budget. I did a survey to a sample group to find out what their pain points were with a traditional t-shirt so I could solve them with my shirt. This helped me design everything from the cuffs to the neck, to the bottom to the buttons.

Once I finally had the perfect prototype, I had to work hard to find a production house that had ethical and safety certifications, that could produce parts in an environmentally friendly way, and that could build a traditional piece with new fabrics and innovative techniques.

Monica Millington, founder and creative director of Tropick

Monica also shared that all of her clothes are manufactured in factories that undergo a personal audit by her team, to ensure that wages are fair and safe and workers ’net working conditions are maintained.

All the attention devoted to every detail of the brand and the product was the reason why Monica took more than a year to develop the sweat-free shirt.

Growing up in a lifestyle brand

Due to its unique point of sale, Tropick was selected as one of the 11 brands in which it participated The Bridge Fashion Incubator program last year, created by the Singapore Textile and Fashion Federation.

Most recently, Monica was selected to be one of 16 candidates to compete in the hit reality TV series The Apprentice: ONE Championship Edition, which is currently airing.

Tropick Singapore Monica Millington
Monica Millington, founder and creative director of Tropick / Image Credit: Tropick

For now, Tropick is fully self-financing, as Monica aims to grow the business in the most organic way possible in its first year, as the team feels capable of the local market and determines its opportunities for expansion.

He currently has his eyes set on Australia, Indonesia, Hong Kong and Japan.

He also anticipates Tropick growing from a basic brand to a full range of lifestyle with brick-and-mortar stores, so customers can experience the feel of Tropick shirts in person.

“Any growth plan will be rooted in our core value that all of our offerings are comfortable, built for the tropics and really useful and versatile,” he said.

Featured Image Credit: Tropick





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