She was serving notice of her stay at home and was locked in her hotel with nowhere to go. Madelene Eng, 28, then an executive in collaborations and collaborations with a job in New York City, had just flown back and was restless.
He returned in March 2020. He had returned because Covid-19 was getting serious and his father had pressured him to return home to Singapore.
While staying in her hotel room in slow motion, Madelene suddenly longed for some snacks she could eat, so she went to search the internet. To their dismay, there were limited options, as most stores only sell their individual brands.
Then it seemed like an idea: why not start a business that sells boxes of assorted snacks to people “trapped” like her?
The founder and CEO of snack box subscription service MUNCHEES has never looked back since. He left the job of the Big Apple to take the less busy road.
A profitable business in less than 12 months
Madelene officially launched her business in June last year. In just 12 months, its business has achieved profitability and has since served important clients such as DBS, Mediacorp, GovTech and the Ministry of Education.
It sells homemade snack works and remote computer snacks in a subscription-based method. Snacks rotate every month, so customers don’t get bored with the same snacks.
A personal snack box starts at $ 28.50 S, which consists of 12 different snacks and can include childhood favorites such as Pola Snacks, Hello Panda, as well as Bee Bee crackers.
MUNCHEES also sells remote snacks for companies that want to deliver them to teammates so that work morale is majority, as most people work from home during this period.
It offers office cash register snacks to companies that also need to store their office pantries for workers who need to get into them.
“With the amount of hours people spend working every day, I think a positive work environment and company culture are more crucial than ever. As they say, a company’s main asset is its people, ”Madelene said.
“For your employees to do their best, they need to feel the best they can, and what better way to get it easily with some healthy snacks that feed you during the workday. Offering a subscription model makes that possible in the simplest and easiest way, ”he said.
Companies also recognize this importance, as Madelene said most of MUNCHEES orders go to companies that send personal boxes to their equipment and home staff.
Healthy options, natural choice
When she started the company, Madelene decided that she would offer wellness snacks instead of all sorts of snacks so customers could feel safe eating them without health risk concerns.
Snack boxes are “healthier,” as they do not contain monosodium glutamate (MSG), flavor enhancers, artificial sweeteners, and trans fats, MUNCHEES CEO said.
The boxes are also selected to allow for a variety of snack options. There are healthier, more organic snacks, all natural and allergen-free.
Customers don’t choose the snacks that go in the boxes. “Part of the value and excitement of receiving a box of MUNCHEES, whether in person or from the office, is that it’s always a surprise and a delight, allowing recipients to discover new snacks,” he explained.
MUNCHEES delivers to all areas of Singapore and uses third party courier services to ship your orders. It also emails them to foreign customers.
While curating her snack boxes, Madelene wanted to support local businesses that are also suffering from the pandemic, so she included local Singapore snack brands such as Amazin ’Grace, Tong Garden and Natureally.
The concept has been well received by Singaporeans and Madelene said the business is currently profitable and cash flow is positive.
Sharing one of the most tiring moments during the management of the business was when there was suddenly a massive order in the third month of the business: a large order of 450 boxes of snacks for Ubisoft Singapore. Madelene had to frantically seek all the help she could get to deliver the order to the customer. He had to make ropes part-time and friends to ask for help.
Although Madelene currently runs the business on her own, she is ready to look at the operation of the ship with more hands on deck.
“Growth plans will really depend on the current pandemic situation, but definitely the first step will be to start building a team, which I am actively doing now,” he shared.
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Featured Image Credit: MUNCHEES, Vulcan Post