Streaming networks offer cannabis cooking on demand


A staggering 43% of Americans live in a place where legal adult cannabis is consumed, according to a 2019 U.S. Census report. With half of the United States welcoming legal marijuana, media executives compete to bring cannabis to conventional programming.

Netflix, Amazon, The Food Network, Discovery +, and YouTube offer cannabis-focused content.

For whatever reason, cooking programs seem to be the most enjoyable way to talk about the previously taboo subject.

Cooking on the High, Bong Appetite, Cooking with cannabis, High Kitchen, and now Picat 420 these are just some of the programs that have been created in recent years to satisfy the United States’ appetite for cannabis content.

A slow evolution

Laganja Estranja. Photo courtesy of Laganja Estranja.

Some of the early shows relied too heavily on poorly executed jokes and puns. But recent programming seems to overcome the stereotypes of smokers and, in fact, offers an insight into the culture of cannabis.

Picat 420 is one of the last to reach the mainstream media. It is a derivation of Food Network’s Picat, is now the 45th successful season of the cable network.

The new show is available through Discovery +, an on-demand video streaming service that offers content from all of Discovery’s multimedia properties.

“I think when Discovery puts his name on something like this, it really helps people say, ‘Okay, this shouldn’t be so bad,'” said Laganja Estranja, a special guest judge for C celebrities. .jumped 420 debut episode.

Television content, for better or worse, is educating an audience that has long been indoctrinated by the propaganda of “Fridge Madness.” Seeing Judges Use Cannabis and Continue to Act as Responsible Adults Could Reduce Marijuana Abundance stigma.

Competing for visibility

These shows also give viewers a glimpse into a whole new world. What is cannabis like, what are its different forms, how is it used in the kitchen? These are questions that many people are hesitant to ask. For those rooted in the culture of cannabis, it is easy to forget that this plant has been compared to heroin for much of its recent history and, at the federal level, is still in the same category as cocaine. Cooking is a way of talking about cannabis as something accessible and familiar.

Jeff “The 420 Chef” Danzer. Photo courtesy of Jeff Danzer.

Legacy Cannabis Chef and Author Jeff “The 420 Chef” Danzer has nearly 10,000 subscribers to his YouTube channel. It provides viewers with an education about cannabis and helps people avoid unpleasant experiences with cannabis grass. “My mission from the beginning has always been to make the cannabis experience simple and easy for everyone,” he told a roundtable at the Spring Emerge Virtual Cannabis Conference.

Providing information on potency and dosage can be the first step in helping people build a positive relationship with cannabis. “I started making super-powerful groceries that were too potent for the people I was cooking with … No doubt dosing is a problem for a lot of people,” Danzer said.

Trichome Institute cannabis chef and educator Brandon Allen agrees that moderation is key. “If you’re giving THC to someone, it means you can’t do anything to get rid of it, so you have to be careful and cautious and make sure you’re dosing people accordingly.” As audiences learn to accept cannabis as a commonplace, cooking shows remind viewers of the “low and slow” philosophy of consumption. It is a step in a desperate education on cannabis for the American public.

Educate the masses

Brandon Allen. Photo courtesy of Brandon Allen.

Most people know very little about cannabis and what they know is often tainted by misinformation. Televised marijuana programs have the opportunity to inform viewers. Ideally, the message would be that this is a safe product for responsible adults; it is also a valuable medicine. Medicinal value is an area where many programs seem to lose their mark. It’s easy to focus on the fun aspects of the herb, but that overlooks the real reason cannabis was legalized. Cannabis advocates have struggled to put this plant in the hands of sick and dying people because it provides unparalleled therapeutic relief for a wide variety of ailments.

Patients were able to access medical marijuana for the first time thanks to the passage of Proposition 215, the Compassionate Use Act.

It was approved in large part thanks to the work of Dennis Peron, a gay man who saw his friends suffer from the symptoms of AIDS. It is a story in which many cannabis-themed shows do not delve into it, but its defense is the basis of any legalization of cannabis.

Strange touched on the subject during an interview with Cannabis and technology today, “I obtained my medical license under Proposition 215. When I found out [Prop 215] Founded by the LGBTQIA + community, I felt the real sense of carrying out this legacy as someone who was queer and someone who was also in the cannabis space. “

He continued: “I wish we could get to a place where people realize it’s medicine … There’s so much more to this plant than hip hop vibes and other things that accompany the pop culture we know about cannabis. “.

First food, then federal reprogramming

As these shows gain strength, they are giving visibility to the cannabis industry. “My parents are watching the show, so it’s amazing how many people there are Picat 420 It’s really coming, “said Estranja. Right now, these programs are a bit one-dimensional. But they are laying the groundwork for more insightful programming in the future. Maybe if we start with food and fun, Americans will feel comfortable starting to explore the important complexities of the plant.

“I really think what needs to happen is that we need to be federally recognized. And to that point, I really feel like the stigma isn’t going to change. We’re going to need more than Discovery Channel doing a program like this. We’re really going to need federal recognition. “Until cannabis is re-programmed as a medically useful substance, mainstream television will likely continue to touch only on the superficial aspects of what makes it such an important and powerful plant.”

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