The Straits Times reported today (June 29) that technology start-up mobility X has closed after just two years of operation in Singapore.
In October 2018, mobileX announced yes raised an undisclosed Series A round led by Toyota Tsusho, the commercial arm of the Toyota group. Previously, they had also received an initial investment from SMRT.
The SMRT and Toyota Tsusho boot launched the Zipster transport app in September 2019, it described it as the first all-in-one traffic app in Asia.
Zipster carries on board public buses and trains, public transport companies such as Grab and Gojek, Anywheel bicycle sharing service, ShareTransport bus grouping service and BlueSG, which operates an electric car sharing service.
Travelers can compare various travel options and book private transportation services, such as going to the app. It also offers a route planning feature, discount vouchers for transportation services, and acts as a cost aggregator for trips made on public transportation or private rental services.
At the time, Zipster planned to launch “three to five” subscription plans in the next six months, which will offer travelers a 20% savings.
It was “about to be the next disruptor in the land transportation sector” and planned to expand regionally, working with Enterprise Singapore.
Zipster said then that the beta version of its app has been downloaded by 16,000 users. It is unknown how much its user base has grown over the years.
It is also unclear when Zipster’s services were discontinued, but mobilitatX had established a partnership with ST Engineering and the Robotics Action Alliance for three-month driverless bus test at Singapore Science Park 2.
Apparently, registered Zipster users were notified of the closure in advance. The app can no longer be found in the Google Play Store or Apple App Store.
Axel Tan, CEO of SMRT Ventures, the rail operator’s corporate risk arm, told The Straits Times (ST) that MobilityX shareholders had decided to stop funding the startup after reviewing its prospects and progress.
This also took into account a “tough business and regulatory environment,” he added.
Mobility-as-a-Service (MaaS) is not a new concept in Singapore, but there have not yet been any viable MaaS companies.
In 2019, giant Grab, who took a trip, added one travel planner feature in your application and subsequently introduced transport subscription packages.
More recently, taxi operator ComfortDelGro launched a life and mobility app called Zig, which combines travel planning, taxi reservations and lifestyle discovery into an all-in-one app.
Featured Image Credit: mobilityX