Cannabis use has skyrocketed in the last year. In fact, a Leafly analysis revealed that sales of medical and recreational marijuana for adults grew by 71% compared to 2019, to a total of $ 18.3 billion.
Online ordering, edge-to-edge pickup, and delivery accounted for growing trends in 2020, especially consumers they were at home and needed safe ways to get their cannabis products.
However, not all cannabis retailers are equipped to introduce delivery options to their customer service list.
Those who often face challenges such as fragmented software and scattered data, leading to inefficiencies and lost knowledge.
Founded in 2020, Drop delivery has a mission to help cannabis retailers across the country optimize their operations and daily deliveries.
The all-in-one software platform, founded by a team of serial entrepreneurs and former high school classmates, offers inventory management, driver delivery, SMS marketing tools, digital loyalty programs, and a personalized e-commerce mobile app.
Drop also focuses on delivering the best-in-class digital experiences for both consumers and retailers.
To make this offering possible, Drop uses a software as a service (SaaS) model, which allows companies to leverage cutting-edge technology for a monthly subscription fee.
One of the most important parts for cannabis retailers is data consolidation. “Knowing your customers’ preferences and using them to market more efficiently is extremely powerful, ”says CEO Vanessa Gabriel. From order data to driver data to inventory information, such as knowing when to promote certain products or offering deals, Drop offers cannabis retailers more visibility into their operations.
“We’re making our customers’ data work for them, ”says Drop Delivery CTO Marc Lopez, referring to the fund center that manages all inventory and reporting, revealing important data.
Drop is also putting more emphasis on e-commerce, says Jade Gabriel, CPO of Drop Delivery.
“Most customers in the cannabis industry are accustomed to basic and static menu types. Our consumer-oriented interface is designed to increase conversion and average order size. We offer features such as perfect repurchase, integrated loyalty, exchange of complex offers, quick addition, automatic promotions and user participation tools “.
One of Drop’s offerings is a progressive web application, or PWA, which looks like a native application, but is actually a website.
Customers can save the PWA to their home screen for a native application experience or place an order from the web browser.
The pandemic threw a key into the gears of many industries. Vanessa says it was amazing to see that dispensaries and delivery companies were given permission to stay open as essential services for the past year.
“We always knew delivery was the future of buying cannabis,” he says. It has been validated for your team and expects it to be a catalyst for change in terms of broader legalization.
Until then, the Drop Delivery team will continue its mission of enabling cannabis retailers to raise the level of service.
“We’re enabling our customers to deliver in a safe, comfortable way and a premium customer experience,” says Vanessa, “and that helps them improve their competition.” ⁇
