For avid gamers, you would know Dreamcore as a top-notch site for getting custom computers.
The company was founded by three Singaporeans: Shaun Tan, Eugene Lim and Kwan Wei Zhong, who met on a computer program (no surprises).
Wei Zhong and Eugene were working for competing companies, and Shaun convinced them to team up to build Dreamcore.
Since its inception in 2016, it has been reaching one milestone after another, having won more than 1,000 five-star reviews, reaching one of the top 15 recipients of the 2021 Emerging Enterprise Award, achieving more than double year-on-year growth, and 50. percent increase in staffing.
The Dreamcore team now has 30 people, and as part of its fifth anniversary celebrations, it unveiled its new 10,000-square-foot space today (November 25) as part of its commitment to delivering an experience. full support.
Called Dream Center, it functions as its expanded office and retail space that comes equipped with concierge and service areas, and a state-of-the-art computer assembly. It also includes an e-sports training facility and an integrated gaming experience center.
Here’s what to expect when you head to the Dream Center when the doors officially open to the public on December 1st.
The best guided customer experience
Entering the Dream Center is both welcoming and exciting – you will first receive a mural commissioned by a local artist.
With futuristic interior trees, sleek chrome finishes and rows of play chairs, you’d never want to leave the Dream Center. In fact, it is not necessary.
The interactive and experiential game center is where you can try the Dreamcore product range and you can stay as long as you want. Not only are they polite when they say this; Dreamcore wants you to feel at home in its space.
Dreamcore really understands that the world of custom versions, computers and even electronics can be intimidating and scary for some. As such, the Dream Center is equipped with friendly staff who will never try to sell you their products and is always willing to ask you questions.
There are three setup stations on the site where you can ask any questions that come to mind. Dreamcore sees this as an independent concierge service that adds to the customer experience.
People may have a certain perception of custom creations, and the challenge is to help them overcome certain barriers around perceived complexity and annoyance. It can be a fluid and informed process and that is what we have served to offer.
– Shaun Tan, founder and CEO of Dreamcore
What are custom PC dreams made of?
The main ethos of Dreamcore is trust. That’s why they opted, in Shaun’s words, for an “Din Tai Fung-style” open kitchen concept where you can witness the assembly of your computer right there and then, if you’re lucky, of course.
It is this transparency, both literally and figuratively, that Dreamcore wants to defend with this new retail store. That way, you can always be sure of the quality you get and take a look at the world of custom computer building.
Behind the people riding your keyboard, there’s another round of quality control where diligent Dreamcore background team staff are performing various checks on your computer.
In the coming months, the company will also improve the experience of its website and introduce free workshops to help consumers get the most out of their PC installations, whether for content creation and editing, for their professions or for their hobbies.
Dream Center also houses a training room dedicated to electronic sports. One of Dreamcore’s current partners is Paper Rex, which is the only representative from Southeast Asia at this year’s Valorant Champions Tour Masters, an international sports tournament in Berlin.
In addition to a sleek new commercial space with spacious showrooms, Dreamcentre is where all the ‘Dream-makers’ make all the magic happen.
We need to take a look at their “Skunk Room” or R&D room, where Shaun and other staff come up with and test every product we see on Dreamcore.
There is also a cozy area for staff to dine on, equipped with a giant pantry and a game console for staff to relax on.
It’s a burst of activity at Dreamcore’s new Dreamcentre and just explains all the interesting things they have in store for us.
Accelerated business growth despite the Covid-19
Dreamcore’s growth accelerated in 2020 when Singapore moved to work from home and more customers turned to Dreamcore for their ultimate custom computer setup to work and play.
This year, with work from home as the default, Dreamcore has seen demand match that of 2020, indicating a growing market for custom computers in the future “new normal.”
Over the next three years, Dreamcore wants to grow its business twice and continue to create top-notch products to meet the needs of content creators and professionals.
“We are very proud of how far we have come in the last five years. The opening of the Dream Center is a testament to the effort and dedication of each and every member of our team, the Dream-makers. We can’t wait to welcome our customers to this space so that they can have a close and personal experience of the custom computer building process, ”Shaun said.
Those who want to visit the new Dream Center from December 1. It is located in a Precise Tree, 55 Kim Chuan Drive; and will be open from 11 a.m. to 8 p.m. on weekdays and from 11 a.m. to 6 p.m. on weekends.
Featured Image Credit: Vulcan Post