[This is a sponsored post with SEA Gamer Mall.]
In 2010, when Tommy Chieng he first applied for a job a SEA Gamer Mall (SEAGM), which was founded in 2007, admitted he wasn’t even a player. In the interview, he also told the founder of the company that his website was far from impressive.
Still, he continued with his research and ideas on how to improve the company’s operations. This impressed his future co-founder who hired him as a supervisor instead of rejecting him at the time.
It’s been a little over a decade since that incident, but the values that Tommy showed and showed then are the ones he still retains today as CEO of SEAGM.
That is, an open door policy that embraces change, adapts to current developments, fosters a family culture, ensures the reconciliation of work and family life, and so on.
Care as a fundamental value
The core of how Tommy runs the business is care. It manifests itself in a variety of ways, from ensuring that its staff feel empowered to speak openly with its head of department to even providing staff with the funds and tools to maintain their well-being.
For example, staff receive plants to care for and are encouraged to share updates on SEAGM’s internal Facebook group. Next is the company’s “thank you month,” where employees are encouraged to actively show their gratitude to colleagues.
When Tommy was COO, he also introduced an initiative called “SEAGM 3F” to cover staff well-being in aspects of family, fitness and finances.
Under this, the company began granting staff a family leave per day allowance (SWOT), with a quarterly allowance. This has been especially helpful for your customer service staff 24 hours a day, 7 days a week, who work in rotating shifts and may not be able to spend time with their families normally.
Apart from these, the staff can also get a grant because of you (250 RM / month) which allows them to buy a faster internet service so that they can do it better.
Thus, these aids encourage staff to pamper their family whenever they can. Staff can even spend a certain amount allocated (according to management’s criteria) for a gym subscription, to rent a sports court, or to enjoy a Zumba class.
“The only thing we haven’t started yet is the financial aspect, but what we’re also trying to do is help our staff buy their first home, etc.,” Tommy shared.
He explained that as the company is located in the small town of Sitiawan, many excellent students from there tend to leave for KL to study and work, while those who did not get similar grades will be left behind.
These last students are the ones SEAGM takes to feed from a very young age. And, for the values of the company and its culture, 48 of 177 workers at SEAGM have been in the company for over 5 years, starting in 2021.
This dedication to the company is the reason Tommy believes it is necessary to return his staff, not only out of gratitude, but also out of a desire to see them thrive even more.
A company that speaks
Fifi, SEAGM’s human resources manager, told Vulcan Post: “It’s been a decade since I’ve been at SEAGM and that in itself says a lot about the company’s positive and prosperous work culture that has always spread a feeling. of comfort and a sense of family-oriented work environment “.
He also shared that SEAGM is a place where both team and individual achievements and milestones are openly shared, not only with staff, but also with their families.
But while successes are celebrated, that does not mean that mistakes and failures are shunned.
Raymond, SEAGM’s head of marketing since 2019, told Vulcan Post: “Compared to my previous companies, at SEAGM, we are allowed to make mistakes, try new things even though we have never done so. [them] before.”
“But, we are also required to keep exploring, keep optimizing and never [settling] for what we have done, even if it has been successful. “
He has also been able to hone his ability to adapt quickly to ever-changing digital trends, which is crucial to his work to identify potential and profitable markets, monitor performance across regions, and keep up with releases. of games.
Even one of SEAGM’s new hires, Olivia, who has been the e-commerce executive since May 2021, has already felt the impact of her business culture.
What stood out to him in particular was the visibility and accessibility of his leaders, as well as the genuineness of his interactions and intentions.
“After a few weeks, I can feel that our teammates are not just colleagues, but we build genuine connections as friends and we also work better as a team.”
Build a data-based gaming ecosystem
Apart from the company’s culture, SEAGM’s ambitions are clear:
- To be the best online digital goods and services distribution platform for online gaming,
- Continue to be known as a customer-centric company,
- And to empower players to make a living playing.
While it’s important to constantly improve your UX and user interface, Tommy shared his strategy for preparing the business for the future: creating better experiences and relationships with current and future users.
These approaches also need to be data-driven, which is why this year, SEAGM is focusing on growing its data team and data capabilities. All of these efforts will serve to develop SEAGM’s gaming ecosystem plans.
It already has its own so-called sports organization SEM9 with teams competing internationally in games like PUBG Mobile, Call of Duty Mobile and more.
Curiosities: Tommy shared that the “9” in SEM9 can be read as “Llarg”(Jiu), which means longevity, and“ SEM ”actually means SEAGM Sports Malaysia. “SEM” are also the first letters of us, “new” in Malay. At the same time, it embodies SEAGM’s goal of growing SEM9 in 8 other countries in addition to Malaysia.
SEAGM is currently in talks with Alex Yoong, a professional Malaysian racing driver who was in Formula 1, to also bring some members of his simulator racing team aboard the SEM9.
Earlier this year, he also started his own custom hardware and PC company, GLADAX, with the aim of eventually building its own branded products.
The overall goal is for SEAGM to be at the core of every player’s needs, whether it’s to buy gaming items, pursue a sports career, buy computers and gaming hardware, and more.
Growth of the SEAGM family
To make these dreams come true, Tommy and the rest of SEAGM are now looking to hire more people who believe in their mission and vision.
Key roles looking to fill include data engineers, data analysts, a revenue manager and a business development executive.
In the last 4-5 months, they have already hired more than 30 people as they increased the number of workers in their KL office.
A candidate would have an advantage if he can prove that he is autonomous in what he does, and being a player is also an advantage, as he would need them less time to understand the company.
But most of all, Tommy prioritizes cultural adjustment. Skill sets are important, but you’ve learned that no matter how skilled someone is, it won’t work if you just don’t align with the core values of the team.
This is very important to us because we do not disturb the harmony of the company, because disruptive characters will destroy the good things we have already built in our company culture.
Tommy Chieng, CEO of SEAGM.
- Learn more about SEA Gamer Mall here and take a look at the open positions here.
- Read what we’ve written about SEA Gamer Mall in the past here.
Featured Image Credit: SEAGM