SaladStop, the first and largest healthy food chain in Asia! The group announced today (November 15) that it has closed an Australian $ 12 million B-series investment round led by Temasek.
The round was oversubscribed and featured the participation of new investors Vulcan Capital, K3 Ventures and East Ventures, as well as existing investors DSG Consumer Partners.
Founded in 2009 by father and son Daniel and Adrien Desbaillets, co-led by daughter Katherine and son-in-law Frantz Braha, the group has tried to break the traditional fast food model and has pioneered offering healthy and nutritious menus to customers. all the world. Asia.
The family-owned company was first founded in Singapore and currently operates 69 establishments in eight markets: Singapore, Hong Kong, Indonesia, Vietnam, the Philippines, Japan, Korea and Spain, with more than 800 employees.
The SaladStop! The group’s brands include SaladStop !, Heybo, Wooshi and GoodFoodPeople in an online and offline hybrid model.
SaladStop! aims to become the leading company in personalized nutrition in Asia by extensively deepening the group’s existing footprint through new cloud kitchens, fostering more technological growth with its patented technologies and leveraging its deeply integrated ecosystem of food technology partners.
It will be launched in four new countries in 2025
Adrien Desbaillets, CEO and co-founder of SaladStop! Group described this fundraising round as an “important milestone” for the Group.
The Covid-19 has accelerated the Group’s drive towards digital, with more than 50% of sales generated today online and a substantial proportion through the Group’s direct channels.
“The pandemic demonstrated the resilience of our business in all markets and accelerated our online drive. Driven by innovative and patented technologies, a network of cloud kitchens and a new generation of transparent, technological and healthy food brands. scalable, we are excited to partner with strategic and value – aligned investors to drastically scale the business to new heights., ”he said.
This new injection of funds will be used to accelerate the Group’s digital transformation and deepen the Group’s expansion in Asia.
It aims to enter four new countries by 2025 and become second-tier cities through the continuous expansion of its cloud cooking model.
“We have built extensive infrastructure throughout the region over the past few years and will continue to leverage our technological capabilities and our patented cloud cooking operating model to accelerate our growth in emerging markets,” said Frantz Braha, growth director of SaladStop! Group.
Today, SaladStop! The group serves a target market of 69 million people in 11 cities and aims to serve more than 20 million meals by 2025.
Following its mission to create a food solution for the future, SaladStop! will accelerate its investment in food sustainability, focusing on ingredient traceability and the opening of the group’s first zero net outlet in 2022, aligning with Singapore’s 30 × 30 targets.
The group has already launched multiple initiatives to reduce its carbon footprint, such as offering plant-based foods, ingredients of sustainable origin, green packaging, supporting reforestation programs and being the first and only business in Asia that allows customers offset the carbon in their food.
Earlier this month, SaladStop! launched Good Food People, a new plant-based online grocery store that offers the largest selection of alternative meat proteins in Singapore, as well as ready-to-heat options and sauces, seasonings and other homemade items.
“As the leading healthy food chain in Asia, we want to drive change in the food industry, especially at this difficult time, given not only the effects of the pandemic on people’s health and well-being, but also with the current disruption of supply chains and the extraordinary threat posed by climate change, ”said Katherine Desbaillets Braha, SaladStop’s brand director! Group.
“Our family has had a mission to empower our customers to understand and measure the full impact of their food choices, not just on their health, but on the health of the planet.”
Featured Image Credit: SaladStop! via Facebook