The agreement also includes new rights to broadcast UEFA premium women’s football competition.
Qatar’s beIN Media Group said on Thursday it had signed a three-year renewal deal that would allow its flagship sports network, beIN Sports, to maintain the exclusive broadcasting rights to UEFA club football competitions throughout the Middle East and North Africa (MENA).
The agreement includes broadcasting rights for three European Football Association (UEFA), UEFA Champions League, UEFA Europa League and UEFA Europa Conference League competitions, as well as new rights over football competition. Women’s Premier League, UEFA Women’s Champions League.
“This is another important rights agreement for UEFA that secures significant funding for the European football pyramid,” Guy-Laurent Epstein, UEFA’s director of marketing, said in a press release.
“We are delighted to expand our trusted collaboration with beIN MEDIA GROUP, MENA’s sports network is unmatched in terms of innovation in programming and dissemination. We are also delighted that the UEFA Women’s Champions League has such an important exhibition platform, “added Epstein.
Under the agreement, beIN will broadcast exclusively UEFA competitions in Arabic, English and French to all 24 countries in the Middle East and North Africa.
The agreement expands the 12-year collaboration between UEFA and beIN in the region. BeIN is already the exclusive broadcaster of UEFA national team football tournaments, including Euro 2020, Euro 2024, the League of Nations and all European qualifiers for the 2022 FIFA World Cup.
“European football excites and inspires fans like no other sport in the entire MENA region, and there is simply no better station in the world that brings UEFA content to fans, families and homes in the Arab world,” said Richard Verow, sporting director of beIN Media Group, said in a press release.
“We look forward to continuing to offer the best sport in the world to our valued subscribers across the region, starting with the incredible UEFA EURO 2020 show starting next week,” added Verow.
The acquisition of women’s UEFA Champions League rights by beIN will anchor its beInspired broadcasting portfolio and corporate commitment to providing a global platform for talent and voices that have historically been underexposed by major media outlets.
The beIN Media group distributes and produces countless sports, entertainment and major international events on five continents, 43 countries and in 11 different languages covering Europe, North America, Asia, Australia and the MENA region.
The company’s flagship sports network, beIN Sports, has the largest sports rights portfolio of any global broadcaster, while its MIRAMAX film studio has an extensive library of Hollywood blockbusters.