Electronic scooters are usually considered one of the most innovative inventions for cities to become smart cities. A while ago, when it was safer to go out, I decided to give it a try 2 different brands on the royal roads, and I am pleased to report that I have come out unscathed.
While the overall experience sounds like fun, the thought of traveling it for the first time on the roads of the Klang Valley may drive some people away. Education is one of the main keys to increasing adoption and therefore the electronic scooter company Starwheels has stepped up on the occasion, albeit with a less conventional method, by opening a cafe.
“The use of electric vehicles is not yet popular in Malaysia, so we wanted to make them more accessible and affordable for Malaysians,” said Charlene Too, MD Starwheels Café & Bistro, shared with Vulcan Post.
It’s not your usual coffee
Located on the second floor of the Emporis Kota Damansara, a serviced apartment, its café is an extension of Starwheels Electronic specializing in electric scooters and bicycles.
Although they have several outlets with showrooms across the country, this is their first showroom within an F&B establishment.
“Our goal is to combine the concept of green lifestyle with coffee culture,” Charlene explained, and it looks like they’re also jumping on the trend of Western and Japanese fusion coffee food.
Even if you don’t buy a drink or a meal, you can still let the skateboards pass through the hallways of the building, which judging by their Instagram stories, look pretty spacious and windy.
The pilots will be supervised by their staff and there will be no time limits for each test, which will allow each guest to dedicate their time to exploring the technology.
Editor’s note: We clarified with the cafeteria that it is only open for takeaway and delivery during this closing. Test trips with electronic scooters are not allowed during this period.
F&B with an experiential learning aspect
There is no denying the saturation and competitiveness of the coffee scene in Malaysia, even with the cuisine they choose to serve.
While Charlene is aware of this, she is also confident that her cafeteria stands out a little more for its unique concept: having electronic scooters and electronic bikes that you can try for free.
In addition, he also noticed that there are limited dining options also in the serviced apartment, especially the Japanese one. From what I found, it looks like the apartment mainly has Malay food, so the Starwheel establishment is quite advantageous.
On their menu are rice dishes, hot fire, ramen, pasta, breakfast dishes, smoothies, coffee, etc., which offer a clean variety for families who can’t decide on a kitchen when eating out.
While many of their riders are first-timers, they have so far received no complaints from neighboring companies that their electronic skateboards are a nuisance to them and to passersby. In fact, some neighboring customers and workers were even interested enough to try them out for themselves.
Use food to sell electronic scooters
Since they only launched the cafeteria in late March 2021, most of their customers actually brought takeaway food instead of food, so there weren’t too many customers who could test their electric vehicles.
So far, only 2 scooters have been sold since the opening of their cafe. Instead, the average price of their electronic scooters ranges from RM1K to RM2K, but of course there are more expensive ones that cost between RM5K and RM6.5K. Since it’s almost like another Starwheels showroom, they still don’t plan to charge the pilots.
While they are familiar with the sale of electronic skateboards, Charlene confessed, “Our team doesn’t have enough marketing experience in F&B, and that’s why we lost the budget in promoting our coffee.”
“During our opening, we didn’t take the opportunity to promote our food menu and our loyalty plans, which made us miss the opportunity to build our customer base and share our coffee shop concept.” , explained.
To make things fun for customers, Charlene stressed that they are always updating the screen EV models in their cafeteria, so no model will be there permanently.
They currently host their most popular and latest models, such as EBike Star Hopper Hybrid, EBike Star Hopper Plus and Starspeed Plus, among others.
“We want to become the community site in the region for those who want to know more about e-scooters, e-bikes, service and repair, customization, safety and events,” he concluded at Vulcan Post, adding that they plan to host events. of the community for this once it is safer to do so.
For now, it seems that Starwheels’ adventure in F&B is a learning experience for the team itself, and their focus remains their main business and what they do best: promote a scooter and e-bike culture. in Malaysia.
- You can find more information about Starwheels Café & Bistro here.
- You can find more information about Starwheels here.
Featured Image Credit: Charlene Too, MD of Starwheels Café & Bistro