It started with Arnold.
Growing up in Argentina, Nicolas Gunn saw a lot of American films and, like many teenagers in the 1990s, was inspired by the Terminator itself.
Gunn hung posters of Arnold Schwarzenneger on his wall and began playing the gym with his friends, speaking supplements and training techniques.
He delved deeper into learning all he could about “all of brother’s science,” as Gunn says.
The passion endured, becoming Gunn’s center at the university. He finished “Licentiate in Nutrition” (roughly the same as a registered dietitian in the United States) and, after a brief stint as a personal trainer, worked as head of food service at several hospitals for many years. “But I was always more interested in body composition than clinical work,” he explains.
Meanwhile, he and his wife were exploring his passion for adventure and travel. And when Gunn was 35, they decided to move to New Zealand, an English-speaking country they had long loved and loved.
There was only one problem: the Nutrition Society of New Zealand: the organization where Gunn would like to register as a dietitian, does not accept experience abroad. He should start from scratch, and it will likely take years for him to regain his credentials.
Gunn preferred to start an online coaching practice anyway, so he registered with a governing body with fewer requirements and turned his passion for muscle into a marketable niche.
Today, Gunn’s coaching business, Holistic Nutrition Stamina, focuses on serving women and men between the ages of 35 and 50, helping them build muscle for both aesthetics and better health.
In just two years, he has gone from making occasional inquiries with clients to training dozens online. He has recently hired two new employees and sees the company grow exponentially from there.
“Not only am I helping my clients, but also other nutritionists and coaches with what I’ve learned about how to scale this business,” Gunn says.
Want to know all the details? That’s how he did it.
Why did you decide to get precision nutrition certification?
New Zealand’s nutrition accreditation system differs from Argentina’s system. But that’s just part of the story.
Gunn had taken a few years of travel before embarking on a coaching business in his new country. So he decided to refresh his nutritional (and training) knowledge.
“I knew I needed a course to remove the rust. In my research, I found the Precision nutrition certification. It was based on science, was available online and had good reviews, including other dietitians and nutritionists. “
While waiting for a simple update, Gunn was amazed at how much of the course information was new to him.
“Once I entered, I realized that there were many things I did not know. Especially things about body composition: I didn’t learn them at uni ”.
Another new element: changing psychology.
“At Cert, I learned about the psychology of change. Again, I had taken one or two courses at uni, but I have never delved so deep. And it’s really the most important part of training. “
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Aside from your own interests, why do you specialize in muscle gain?
Of course, when he had Arnold’s posters pasted on the wall, Gunn was interested in gaining muscle for his appearance.
But today he is an advocate of muscle for reasons that go far beyond aesthetics.
“Muscle, in addition to general strength, is not just aesthetic. It’s also about health, ”he says. “I used to think that performance, aesthetics and health were separate things, but really, they all overlap.”
Because Gunn’s clients build muscle, he says not only do they look better and train better, but they also feel better, sleep better, and become more productive at work.
“Customers will tell me, ‘Before, I couldn’t lift anything that weighed lightly and now I can rearrange my home furniture.’ Now things can be done that were once hard or impossible. That really changes lives. ‘
And yes, aesthetics also matters.
“Changing your body composition gives customers an increase in confidence,” Gunn points out. “Some of my clients have started dating again and have found partners after years of having very little self-confidence.”
What are the typical challenges for 30- to 50-year-old clients who want to gain muscle?
“Compared to a younger population, people in their 30s and 50s are more likely to have other pre-existing health conditions or injuries from work,” Gunn says.
“With this population, there may also be some persistent misconceptions about nutrition.”
Like protein intake.
“I have noticed that protein intake is very low in this general population. They are concerned that a high protein diet it will harm your health, damage your kidneys, and so on. Younger people may know more about the value of protein, but someone in their 30s and 40s may still be skeptical. “
Despite these differences, Gunn says the basic principles of nutrition, such as eating whole foods, lean protein, healthy fats, smart carbs, and vegetables, still apply.
And this is, of course, where the coach comes in.
Are there more women interested in gaining muscle these days?
“Definitely,” Gunn says.
He admits the common belief that lifting weights automatically will make you “bulky” is still out there, but he believes this is changing a lot.
“The women I talk to know the importance of lifting weights. They know that lifting them won’t make them bulky if they don’t want that. And of course they may want to look better, but above all they want to become stronger ”.
In the second half of their demographic age (between 40 and 50 years) the emphasis on health increases.
Gunn notes that perimenopausal or menopausal women want to maintain muscle mass as they age, maintain overall energy levels, prevent osteoporosis, and protect their overall health.
What would you say to a coach who is thinking of focusing his business on a niche market?
“It’s definitely worth it,” Gunn says. “On the one hand, I’ve found that having a niche helps when it comes to marketing and differentiating.”
Gunn says his business is constantly growing as a result.
“It has also given me more confidence in my experience,” he says. “When I got the PN Cert, I realized that some of the things I had learned had become obsolete. Now, every time I give advice or write a blog post, I feel good about what I have to say. I can say with confidence that I know my things. “
If you are a coach or want to be …
Learning to train clients, patients, friends or family through healthy eating and lifestyle changes, in a way that is personalized to their body, preferences and circumstances, is both an art and a science.
If you want to learn more about both things, keep that in mind Precision nutrition level 1 certification.