5 years ago Supernewsroom.com was created with one goal in mind: to become an all-in-one public relations platform. Since then, the team said it has served more than 1,000 customers worldwide.
However, as the marketing industry continues to evolve, so must the companies that work in it. In line with this, the founders of Supernewsroom.com have released an improved version of the site called Supernewsroom.io.
Founders Manminder Kaur Dhillon, a public relations practitioner, and Puspavathy Ramaloo, a former broadcast journalist, shared that the site has new features that can help users from start-ups to Fortune 500 companies manage their campaigns. entire public relations on a single platform.
Improve the public relations landscape, without competing with it
In an interview with Vulcan Post, CEO Manminder made sure to stress that his application does not want to be, in any case, a competitor of public relations agencies.
After all, Supernewsroom.io is backed by its own traditional public relations firm (Intellectasia), along with a technology startup. To add, Manminder said public relations agencies also train users of this platform as it helps them optimize public relations tasks.
Supernewsroom.io offers 2 main advantages. It is intended to be a cost-effective relationship method by which users can easily search for multimedia contacts, send press releases, media invitations or media presentations, monitor coverage, and more, simply by using credits. But more on that later.
The other advantage is that it is a unique hub where users can get better coverage if combined with the right media and hire experts such as a virtual public relations consultant, writers and translators to expand the scope of their content.
On these mentioned credits, the users of Supernewsroom.io will buy prepaid credits.
1 credit is equal to RM2 and, by registering for free, users will get 10 credits. These credits are used for emails sent to the media and in the app database of 30,000 journalists from eight countries such as Malaysia, Singapore, Indonesia, Hong Kong, Vietnam and more.
A single email will cost 1 credit and Manminder confirmed that the number of credits used per service is based on the average low-end price of the service, which is its profitability.
Give users more control over their campaigns
From the perspective of someone working in the media industry, the ability of a brand or its public relations representative to present its story in a way that attracts the vertical content of our publication is crucial for coverage.
When hiring a traditional public relations firm, consultants are usually dedicated to matching brands with the right media. At Supernewsroom.io, users simply have to select the tags that are most relevant to their brand and / or press releases to match the right publications or journalists.
Of course, this could work as planned if the user is honest with their labeling and not just labeling everything in order to have more coverage. However, since emails cost credit and therefore money, this should deter users from abusing the system.
But sending all these press releases will also be useless if the success rate of the campaign cannot be controlled, so Supernewsroom.io has integrated the Google News API for this.
“Therefore, if the press release is published on a particular news site, it will be displayed on the media tracking page. The success of a press release distribution / campaign is based on the amount of media coverage.” , explained Manminder.
“If a user sends a press release, he will want to know where it is published. The platform will connect to Google News to get the results instead of the user searching for them on their own. “
Part of a long-term growth plan
One week after its launch, the team shared that 100 companies have signed up to access the platform.
These are still early days, but the team is confident that Supernewsroom.io will become a major revenue stream for Supernewsroom operations.
Manminder said: “We are aiming for at least double-digit growth each month in terms of paying users. It will contribute 30% to our overall revenue this year and finally [become] one of the main contributors in income in the next five years “.
To achieve this growth, they are stepping up their digital marketing efforts, allocating a significant budget for Google Adwords, Facebook ads, and other social networking platforms.
As they are also supported by Intelectasia, they have launched a public relations campaign targeting the APAC region and other key markets. Additional steps taken include exclusive virtual previews with industry influencers and collaborations with public relations partnerships.
- You can learn more about Supernewsroom.io here.
- You can read about other content related to digital marketing here.
Featured Image Credit: Manminder Kaur Dhillon and Puspavathy Ramaloo, founders of Supernewsroom.io