With the presence of many IG companies these days, fresh, locally made cookies with various recipes are one of the things Malaysians don’t miss. We have previously presented some types Chew my drink i The cookie bar.
With this in mind, Amanda and her fiancé (known as Mr.) investigated and, to their delight, realized that the cookie recipe with which they had been impressive to friends was nowhere to be found in the accounts of other firemen.
With a little extra R&D and moral support from friends, the couple launched themselves The Mr. Bakes in late January this year with a special ingredient: tahini. Tahini is a sesame paste that is a popular condiment in the Middle East and is not as common in Malaysia.
Bon tahini it can be slightly new, creamy and tasty, while the bad tahini can be bitter, slightly astringent, dry and leaves a calcareous mouthfeel.
A recipe found while studying abroad
When Amanda’s fiancé was studying abroad, her friend’s Middle Eastern mother prepared some tahini cookies. Immediately, he fell in love with the recipe.
“She would put Tahini in it all, as it’s an important component of her cooking,” she shared with Vulcan Post. When he returned to Malaysia, his friend’s mother gave him his recipe and that’s when he embarked on his R&D journey with tahini cookies.
Today, this recipe is the sixth or seventh version of your original recipe. Over the years, he had experimented with different butters, sugars, etc., until he finally came to this current version.
Influenced by his enterprising friends
“If you had told us even a year ago that we would have a home bakery business, we would never have believed you. Neither of us thought we had an entrepreneurial spirit, “Amanda admitted.
But the two always had a fondness for the hospitality and food of others in their home, whether it was hosting a meal with game nights, giving away bakery products, and so on.
His friends were regular recipients of his culinary products, one of which was his tahini chocolate cookies with sea salt, which were always a staple in the kitchen.
“Finally, our friends, Aisyah and Puteri, said they wanted to pay for our cookies. Power, owner and founder of Oh really, a local fashion brand that includes size, wanted our cookies to be part of their Valentine’s Day gift set, ”explained Amanda, and this was the catalyst for this home cooking business.
The promised one who cooks and the promised one who eats
The Mr. she does all the cooking and R&D, while Amanda runs everything else: social media, supplier and order management, packaging, logistics, and partnering opportunities.
“I’m not good at cooking, no one wants to eat biscuits or cookies,” Amanda joked. But his entrepreneurial talent lies in trying to help the business stand out in the supersaturated cookie market.
“Although many are familiar with the pairing of cookies and milk, I wanted to do something different. So I joined By decisions and what came out of it was a pairing of our cookies and their wine ”.
Amanda works in public relations while The Mr. he runs a media and entertainment platform, so managing associations is natural for him.
2 flavors for now
For their cookies, they have The OG (their sea salt tahini with milk chocolate chip cookies) and The Darker Grittier Sequel, which is a similar version that uses black tahini and dark chocolate chips.
The OG is priced at RM7.50, while The Darker Grittier Sequel is priced at RM 8.50, and Mr. Bakes requires a minimum order of 4 cookies. There is also an option to get a mix of the 2 flavors for RM48 with 3 of each flavor in a box.
Before, they sold peanut butter and miso watermelons, another of their unconventional flavors. However, it was a Raya special, so its production has stopped for now. “Considering the flavor profiles of peanut butter and miso, it was really a no-brainer to put them together in a cookie,” Mr.
Be part of family tea moments
Although now known for unconventional recipes, The Mr. he prides himself on his skills with the traditional ones. They make biscuits that are priced at RM27 for a box of six and come with a set of jams and traditional clotting cream.
“Our customers have shared with us that our biscuits brought them to their time at UK tea houses or family trips to Cameron Highlands, which has been incredibly rewarding to hear from us as feedback,” he shared. Amanda with charm.
They currently see average sales of about 100 cookies and 40 boxes of biscuits each weekend (which is when they usually receive orders). “Our orders tend to recover every time there is a blockage. People are eager to reconnect with their family and friends. So they turn to us and arrange for our cookies and biscuits to be delivered as “surprise” “care packages”.
“Once we had a client who had given biscuits to herself and her mother so they could have tea over Zoom. It’s one of the best parts of being at The Mr. Bakes, being part of family tea hours, ”Amanda recalled.
Playing the long game
While they always work to create unconventional cookie flavors, they are not considered the unconventional cookie center. They explained that it is because they are not experienced for good.
“The idea with The Mr. Bakes it’s always been about baking homemade, healthy cookies and candy, but with a little twist so people can experience something new, ”Amanda and The Mr. shared with Vulcan Post.
While sales are doing well, the couple is concerned about how they can continue to interest their customers and get more back.
“Malaysians love to try anything new before quickly moving on to the next new thing. We realized from the start that we had to keep the menu fresh and introduce new seasonal items.” Fortunately, they have been lucky to have many customers. repeaters who have been incredibly supportive.
“I guess we have to do something right,” they concluded gratefully.
- You can find more information about The Mr. Bakes here.
- You can read about other cookie companies we have covered here.
Featured Image Credit: Amanda Khoo and The Mr., founders of The Mr. Bakes