[This is a sponsored post with Tapway.]
When used correctly, instead of being reduced to a human control film or taking over the world, AI has multiple real-world benefits. It can be used to control traffic in crowded areas to improve traffic flow or to understand which store attracts more shoppers in a mall.
The above solutions are exactly what Tapway, one of Malaysia’s AI-based companies, wants to offer companies, and they are not a new face on the scene either. They have been operating and deploying their solutions in this region since 2014.
Help your customers better understand their customers
The Tapway team envisions a commercial world that makes full use of AI-based technologies reduce the use of manual labor-especially for minor tasks.
While humans can perform tasks such as counting heads and even write down license plates with minimal effort, mistakes can still occur. While a trained AI can accurately replicate the task with a low margin of error.
Having AI tracking capabilities for buildings can do so much more than just knowing how many people come in and out of the building. For example, Tapway’s PeopleTrack vision can be used to predict and understand the movements of visitors and points of interest within your property.
One example using the Tapway solution is a prominent mall in Kuala Lumpur. Tapway has helped them collect data on:
- Buyer patterns in specific plants and areas
- Main flow or path of movement of a buyer
- Traffic trends by time of day, month and year
By analyzing the above data, a mall operator can easily identify when their mall is busiest, how customers usually walk, and what catches their attention.
Based on more vision-based solutions
Aside from tracking customers, Tapway can also provide its AI vision solutions to manufacturers to identify problem areas in their manufacturing process or detect defects. If combined with IoT (Internet of Things) solutions, VisionTrack it can detect a defective product and a robot easily choose the defective product of the manufacturing line.
With the data collected from the assembly line, manufacturers can also identify methods and ways to improve or accelerate their manufacturing process. And these are done without depending on the workforce that also does household chores.
Although the above examples can only be applied to manufacturers, they can still be used on a smaller scale. For example, retailers can use data collected from both PeopleTrack Vision and VisionTrack to see where customers are going, what products they buy, and whether a shelf needs to be replaced before a product runs out.
In addition to providing convenient solutions for both customers and clients, AI vision-based solutions can also be used to improve security and reduce fraud cases.
PLUS Malaysia, one of Malaysia’s largest toll road operators, is also one of Tapway’s customers, and they use Tapway VehicleTrack solution to their roads. But unlike PeopleTrack, VehicleTrack specifically trains the AI system to detect vehicles.
And the VehicleTrack system can easily and quickly capture the vehicle’s license plate, vehicle type and even detect what brand the vehicle is. Thus, if the user commits possible fraud by paying with a different card than the one he used when entering the highway, the operator has the option to use this information to investigate the case.
According to Tapway, the VehicleTrack solution was able to identify the vehicles and capture the license plate numbers > 99.4% character accuracy also in all external conditions. Not to mention, this solution can help toll operators automate the payment of tolls by classifying vehicles and reduce the need for labor to do repetitive tasks. Thus, this serves as basic pillars that will allow the implementation of the single lane free flow system (SLFF) in the future.
Leveraging AI for faster, better and simpler processes
The Tapway team also told us that as long as you have the right camera and servers, you can use their AI solutions, regardless of brands. They also wholeheartedly believe that their AI-based vision solutions can help companies improve their processes and better understand their customers.
That said, they understand that there are still companies that are hesitant to adopt AI and use big data in their business. But, as we have seen in the last two years, COVID-19 has forced many companies to adopt the digital approach to be based on data, and many have begun to see the light of the data in their business.
Despite having a solid solution, the Tapway team does not relax. They are working hard behind the scenes with Intel to tweak and improve their AI solutions. With this collaboration with Intel, Tapway can integrate state-of-the-art Intel AI capabilities such as Intel DL Boost and the OpenVINO toolkit.
Looking to the future with AI, Chee How said his work in Malaysia is not over, as there are still companies that can benefit from his AI solution. But, they still hope to extend their reach to other companies within the waters of the SEA.
So the next time you find a camera at a toll booth or even at the entrance of a mall, it may not only be for security reasons, but it could be a key component to enhancing the end customer experience. .
If you’re interested in learning more about how AI can create a smart connected factory, Tapway hosted a free webinar on the subject. You can access the full recording here.
Featured Image Credit: Tapway
