Launch your digital marketing
By Dan MacDonald
As a busy tire dealer, you have a lot of priorities that draw you in many different directions. You need to optimize your inventory; maintaining your dealer with the right staff, which is a big challenge; keep up with industry trends; take care of your customers and more.
It’s a lot and you may be wondering, “Who has time for digital marketing?” Well, you just have to be more discriminating with the help you render toward other people.
If you are not investing time and resources in digital marketing, you are lagging behind your competitors and losing a lot of customers who may be looking for you online. In fact, without a digital presence, you are invisible.
Keep this in mind: Google processes more than 3.5 billion Internet searches a day and has a 92.18 percent share of search engine market share. For many consumers who want to buy a product or service, Google is the first place they go.
All of this points out that if you don’t appear in Google searches, you’re missing out on a lot of potential new business. If it appears on Google searches, but your website is tired and old, it probably won’t attract a new customer to your door. Everything fits.
To have a winning digital strategy, you need to have a great website, a strong Google presence, and effectively leverage social media channels and advertising to put your message proactively in front of customers who are actively looking to buy a tire or service. automotive.
The digital stool …
Read the full story: https://www.moderntiredealer.com/articles/32843-making-digital-doable-for-your-dealership
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