In an online world, how can CBD retailers survive?


After the overproduction of hemp coincided with the lack of demand for CBD due to the FDA’s position on the compound, the hemp industry was in an extreme situation before some innovative chemists created a savior of the industry: Delta- 8-THC.

Delta-8-THC, an isomer created by manipulating CBD isolate, had a slightly intoxicating effect similar to delta-9-THC in consumers.

And while the effects are about 30% as potent as delta-9-THC, the industry realized that delta-8 would allow them to ship THC through state lines.

Today, many retailers they claim that a large percentage of their revenue comes from delta-8 products. “We’ve noticed that our customers need a little THC with their CBD to encourage the environment effect, and our customers’ buying habits support this idea. Currently, more than 55% of our sales come from delta-8 products, ”says Nick Pione of Trek CBD in North Carolina.

However, states have a growing concern that the delta-8 isomer created from CBD is not the same as the plant (to see why this can be a problem, read thalidomide).

States have also realized that the processes used to make delta-8 also create hundreds of unknown isomers that open up in products.

As such, several states have banned the production and / or retail sale of delta-8 consumer products, leaving retailers on the brink of bankruptcy again.

Some in the industry believe that the solution is to make more isomers.

However, Chris Fontes, CEO of Cannabis Trojan Horse, disagrees.

Chris Fontes, CEO of Trojan Horse Cannabis. All photos courtesy of Trojan Horse Cannabis.

“Delta-10, THCP and other isomers are already being banned along with delta-8, so creating more isomers won’t help get products off the shelves,” Fontes says. “Instead of chasing the next hot isomer, we decided to go back to the naturally derived delta-9.”

Delta-9-THC is the original THC that has made cannabis popular since the beginning of time, and as long as it is derived from hemp and with less than 0.3% THC, all full spectrum CBD products that are on the market today have a certain amount of legality. delta-9 is already there (a 25 milligram full spectrum CBD gum will have about 1 milligram).

The people at Trojan Horse Cannabis decided to run the numbers.

“It turns out you only need 3.34 grams of dry weight to reach 10 milligrams of delta-9 and still be below the 0.3% limit,” says Fontes. “Our mannequins typically have a dry weight of 4.5 grams, which means we can pack 13.5 milligrams of THC into each rubber and be legal.”

Mistake on the side of caution and cite the lack of standards test, Sources say they are trying to keep around 0.2% dry weight THC instead of pushing the limits.

This standard keeps distributors, retailers and consumers out of the limit.

“We’re registering retailers quickly, and in states where delta-8 has been banned, they report that our product is literally saving their business,” Fontes said.

Fontes believes his concept will be “the next big thing.” Time will tell, but going back to basics with delta-9 could be the way forward for retailers.

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