How to Analyze the Performance of Your Multi-Domain SEO Program – Search Engine Journal – Health Guild News


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Does having multiple domains help or hurt your SEO?

Let’s look for the featured snippet! The short answer is that having multiple domains can definitely be problematic for SEO performance due to cannibalization.

It doesn’t have to be, though.

There are numerous strategies on how several domains can complement the SEO of others, and I will point out some as I go along.

But for this article, let’s focus on the issues (because we’ll add that, many of you are likely to read this because you suspect there’s a problem with your SEO strategy for multiple sites!).

In this article you will learn the following:

  • Why a company can use multiple domains for SEO.
  • Common SEO issues for companies with multiple domains.
  • How to analyze the SEO performance of various domains.
  • Key organic traffic patterns / issues to consider.
  • Ideas on how to fix cannibalization problems that can arise from having multiple websites based on similar topics.

Why a company can use multiple domains for SEO

There are many legitimate reasons for a company to have multiple websites. Common reasons include:

Companies with multiple brands.

For example, SC Johnson owns Windex, Pledge and a number of other brands that deserve their own domains. It is often a good setup when …

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