Home Malaysia selling premium beef fillet cuts online


It’s hard to deny that Malaysia is a food nation, but when it comes to steak, this connoisseur still believes we don’t have it too well-versed yet. So Mirza and her mother, Idora, took matters into their own hands and started Steakmoooo at the end of March 2020.

“My goal for Steakmoooo is not only to sell steaks at an affordable price, but also to educate Malaysians on how to eat steaks and cook at home properly,” Mirza told Vulcan Post.

His opinion carries some weight. Most Malaysians associate steak with eating out or celebratory food that you don’t have often, and good steak is expensive, which makes it expensive to refine our palate for many of us.

Realizing the limitations of most locals and seeing the opportunity presented by the pandemic, Mirza and her mother felt compelled to make steaks more accessible.

What they bring to the table

Steakmoooo meat comes frozen from Australia and has a Premium line with grain-fed cuts, with a Regular line for a mixture of grain-fed and grass-fed beef.

On its platform, you can find cuts of Australian wagyu, premium black Angus fillet, premium black Angus tomahawk, rib eyes and t-bone. The prices of these cuts are as follows:

Cut down Weight Price
Australian Wagyu 1 piece x 250 g RM68
Angus fillet 1 piece x 250 g RM48
Filet 2pcs x 200g RM38
steak 2pcs x 200g RM48
Those in T. 2 units x 330 g RM98

According to my research on local prices for fillet cuts, they are cheaper, but not significant. While some of their cuts are priced slightly lower than the competition, some of them are priced higher.

For example, their rib eyes are a little more expensive than the ones they sell to Jaya Grocer, but it could also be because they don’t sell it at 1kg like Jaya Grocer is.

Theirs tomahawks they are also more expensive than other tomahawks I have found El Wagyu KL i Holiday Market, but a little cheaper than Ava Storeprice.

Parties with their tomahawks / Image Credit: Steakmoooo

That said, their rib and fillet eyes (Angus, wagyu, etc.) generally sell a little cheaper than some butcher sites like Buy meats. However, it is worth noting that these price differences could be due to the origin of the meat, the price of the suppliers and other factors.

Some ways in which Steakmoooo adds value to your service is to marinate your steak slices for customers at no extra cost and be willing to guide them on how to cook the steak at home.

Stay ahead of your competition

On average, they can sell all their fresh steak fillets in a week while maintaining a low amount of stock and a quick refill rate, which also means they only need a freezer for the company.

But they are aware of how low the entry barriers of this business are, so they are always up to the task of staying ahead of their competitors, which include restaurants and eateries.

More from these steak creations / Image Credit: Steakmoooo

So far they have identified two distinct categories of fans and customers: those who are new to meat and those who are meat enthusiasts. Their platform has more to offer for the former, as they differentiate themselves by becoming an education platform for consumers.

On his Instagram, you’ll find that most of his posts have educational content, such as infographics about steak cuts and how to cook the steak.

“We also guide customers through text messages and calls when they also have steak inquiries,” they shared. Because it’s an online business that doesn’t meet customers face-to-face, it’s a great way to foster the connection between the brand and customers, which also increases trust in the business and makes it more memorable.

For steak enthusiasts who already have preferences, Steakmoooo caters to them by being able to customize orders.

A family business

Mirza is in charge of Steakmoooo’s social media and takes care of its content while her mother is in charge of sales and operations, as she really is still studying in Canada. He is a 4th year finance student.

The Man Behind All Education / Image Credit: Steakmoooo

“Juggling the business with studies is not too bad because I am not managing sales. But last year, when I came home and had classes and internships, juggling the business was tough, ”he shared with Vulcan Post.

He has no plans to venture into Steakmoooo full time despite being a lucrative business, preferring to keep it as a secondary business and its options open. Idora also doesn’t work full-time at Steakmoooo, as she has focused on running her design, advertising and social media business.

For now, they want to add more products and varieties of steak cuts to their menu, with cooked steak being an idea they could play with. That said, Mirza is confident that raw cuts will continue to form its core business.

As long as they sell, they will also continue to educate, whether through Instagram videos, TikToks, or individual communication with their customers.

  • You can find more information about Steakmoooo here.
  • You can read more Malaysian startups we’ve covered here.

Featured Image Credit: Mirza and Idora, founders of Steakmoooo

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