Hepmil Media Group of S’pore raises $ 10 million in the Series A round – Health Guild News


Local media company Hepmil Media Group announced today (November 25) that it has closed a $ 10 million round of Series A funding.

The round is led by venture capital fund Quest Ventures, Pavilion Capital, a privately held company under Temasek Holdings, and Bent Pixels, the world’s largest gaming lifestyle multimedia platform.

The Group owns the media companies SGAG, MGAG, PGAG, as well as the digital creation agency Hepmil Creators’ Network (HCN), and this is its first fundraiser from institutional investors since its foundation. in 2015.

Over the years, it has evolved to become more than a digital media platform, with capabilities in technology and production, talent management and delivery, as well as providing an inventory of specific media for the sports industry in the Southeast. Asian (SEA).

The new injection of funds will be used to support its regional expansion plans. It is looking to grow its content and the platform and capabilities of its creators, as well as expand its network of sports and games.

Earlier this year, Hepmil entered Indonesia through an exclusive partnership with EVOS Sports, which aims to address the expansion of the sports market and offer brands and talent an additional platform to connect with a highly engaged audience. .

It has been profitable from day one

Hepmil also plans to grow more sources of revenue, especially in developing content capabilities to serve regional trade actors in their direct consumer efforts, as well as expanding to Thailand and Vietnam in 2022.

The company has remained profitable since its inception as it increases its revenue from one to eight.

With a presence in four SEA markets, Hepmil Media Group has witnessed strong revenue performance in 2020 despite the challenges driven by the pandemic.

The group attributes solid performance to a growing demand for online content and advertising inventory, as brands move to a digital approach to reach a growing online customer base.

Karl Mak (left) and Adrian Ang (right), co-founders of Hepmil Media Group / Image Credit: Hepmil Media Group

“Through expansion and investment in capacity building to drive new and innovative solutions for brands, we look forward to redefining SEA’s entertainment and digital media sector and remaining the preferred platform for brands to work with, ”said Karl Mak, CEO and co-founder of Hepmil Media Group.

In the coming months, Hepmil Media Group will also enter into a joint venture with Bent Pixels to form Bent Pixels Asia Private Limited.

Headquartered in Singapore, Bent Pixels Asia will allow Hepmil Media Group to expand its influence and reach the sports community at SEA, being the preferred provider of reserved YouTube media in Singapore, Malaysia, Indonesia and the Philippines.

The group is also looking to expand HCN, which connects the region’s leading and emerging comedy and entertainment creators to jointly create content and use in-reserve ad inventory to ensure targeted and effective campaigns.

The network currently has more than 300 creators at SEA, contributing to more than three billion monthly views.

At the same time, it also seeks to deepen the capabilities of SGAG, MGAG and PGAG to support new areas of niche content, such as social commerce.

This will include a new incubation program to empower creators to increase their social sales capabilities and partnerships with regional e-commerce partners to drive their direct efforts to consumers.

Finally, the Group will also strengthen its team to support the expansion of operations in the region, as well as create new roles to support further development in the digital media space.

Featured Image Credit: Hepmil Media Group

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