Like it or not, Google has a lot of power over your business, which is why it’s so devastating when our rankings go down. In fact, 61% of marketers say that SEO is their number one marketing priority.
Fortunately for you, your website should not be maintained. Let’s talk about why you may have downgraded your Google rankings and how the right business marketing strategy can help.
Common reasons why Google ranking dropped
There are many reasons why your website’s ranking may have dropped on Google. It is one of the only things that is guaranteed to happen in an SEO strategy, and it will happen to all sites at some point. These are some of the most common reasons for this.
When Google’s algorithm is updated, it’s usually not the end of the world as some blogs will look like. Updates are usually gradual and will probably not cause devastation to many websites.
However, there are circumstances where the algorithm becomes more sophisticated for determining paid inbound links and other taboo trends in the SEO world. If your website is guilty of violating Google’s wishes, an update is more likely to affect you.
There are other circumstances where an update could drop your ranking, but it’s unlikely to be too substantial unless it’s something Google considers serious.
Recent changes to the website
Google gets a little confused when there are major changes to a website at the same time, so if your changes are designed to improve your SEO, then the drop should only be temporary. Above all…
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