The 4G revolution has heralded the beginning of digital societies, and they have come to stay. Digital technologies have not only connected people with people, but have also become key to connecting consumers with products. MBA in digital marketing professionals have the unique opportunity to be at the forefront of this innovation.
It is now more important than ever to reach customers through digital channels. Nearly 500 million Indians, almost 40% are on the Internet today, and as the days go by, more and more people sign up. An MBA in digital marketing will allow you to take advantage of this growing market.
Given the novelty and level of innovation that occurs every day, it is undoubtedly a very dynamic field. Due to the promising growth rate it offers, pay is also high for professionals. The time is ripe to enter this world and an MBA in digital marketing can help you do just that.
Change your career with an MBA in digital marketing
The cart of growth
Companies in certain sectors are achieving immense growth by leveraging the digital audience. Yields are good in both the short and long term. Because of this, digital marketers pay more than the market average and are highly valued by organizations.
If you manage to get into this growth cart, it can do wonders for your career. Over time, the market will only grow, as more people enter the digital world. With an MBA in digital marketing, you can jump on that bandwagon and reap the professional benefits of growth.
When it comes to marketing tools and techniques, the digital world is full of innovations. The use of big data has taken innovation to the next level in terms of audience research for marketers. The available data are very specific and offer details about audience segments that allow for very targeted approaches.
In the digital world, there are new products that require dynamic marketing techniques. Starting with OTT platforms, through premium services in dating applications, the digital world is constantly marketing new experiences as products. By being a digital marketer, you can explore marketing opportunities for these products.
In addition, it is widely known that the human mind can do wonders when faced with challenges. As a digital marketer, you have the unique opportunity to set a trend with your own innovation. It will quickly catch up with other companies, making it a widely practiced technique in no time.
The 3 best digital marketing universities
1. Indian Institute of Information Technology, Trichy
IIIT, Trichy offers a PG certificate program in digital marketing on its Simplilearn platform. For MBA graduates in Marketing who want to make the digital turn, this is a very useful short-term course. It is also useful for people with limited marketing experience who want to broaden their horizons.
2. Calcutta Institute of Engineering and Management
At Calcutta Institute of Engineering and Management (ICES), Sunstone Eduversity offers a full-time digital marketing program. With a recruiter base, this is one of the most coveted programs as it focuses on hands-on experience with various internship opportunities. Jobs are guaranteed here, as Sunstone has a recruiter base of over 400.
3. Indian Institute of Management (IIM), Jammu
IIM Jammu offers a six-month executive program in digital marketing. It is especially useful for professionals who want to grow their career in the digital world. With the IIM brand, better recruitment is almost guaranteed after the end of the course. It can bring a significant edge to your career and help you explore better opportunities.
If you choose to pursue an MBA in digital marketing, the options are limited and only a few universities offer this advanced specialization. However, you can also make a side entry into the domain by taking a PG certificate course after doing an MBA in marketing. It is clear that the field will grow in the coming years and any opportunity to enter the professional world should be appreciated.