E-commerce store management site for Malaysian SMEs – Health Guild News


Creating a website for your brand can be time consuming and time consuming. It requires having the necessary knowledge in the design, development and maintenance of the site. If the main purpose of the website is to sell products, there are additional factors such as payment gateways and logistics to solve.

On the other spectrum are markets like Lazada and Shopee to leverage the systems and users of the platform to get your products up for sale. While you can avoid the hassle of running a website this way, brands are exposed to competitors who sell similar products for a lower price.

D’Ordersini Iffat Salleh believes his SaaS has the ribs to fill that gap. It also wants to raise $ 2 million to expand it.

An all-in-one solution

I envisioned a win-win solution for buyers and retailers, and one that offers a positive networking effect. Things like site maintenance and security would be handled by us, so the merchant should never worry about it. This would reduce the time, money and staff needed to create and maintain a store.

Iffat Salleh, founder of Ordersini

As a former teacher, the founder also had a talent for business while still studying between 2009-2012. When he was sent to teach in a rural area, his business stopped, but he recovered in 2015 as internet coverage was available.

That’s when he started his first online business selling digital products such as e-books, video courses and software. The latter materialized in Ordersini, which went from a standalone system to SaaS with the help of a remote computer connected via Facebook.

Some screenshots of stores managed with Ordersini / Image Credit: Ordersini

In short, Ordersini is similar to Shopify. Merchants can use the platform to set up and manage their online stores across the web, social media and markets. To start selling, retailers will only need to post the details of their products in their store.

Ordersini automates backend processes such as shipping, payments, inventory management, sales analysis, and more.

“The platform is designed so that entrepreneurs can start an online store without hassle even if they have no experience in digital marketing or sales,” Iffat said.

Customers can purchase products from the store by going to a merchant’s unique URL. These links can be found where merchants choose to advertise their ads, whether on Google, Facebook or Instagram ads, which can also be managed on Ordersini.

In the market (Lazada / Shopee), all sellers share the same traffic. But in Ordersini, every store can have its own. Each seller will bring their own traffic through paid ads and turn them into sales for their store, ”Iffat added.

A low barrier at the entrance

Hosted primarily in the Malay language, Iffat clarified that its target market is the Malay community of micro, small and medium enterprises. To reduce the platform’s entry barrier for aspiring marketers, the Ordersini team also offers individual coaching sessions to guide traders in using the platform’s features.

During the first days of Ordersini in 2016, users were able to sell on the platform for only RM10. Through vigorous social media marketing in 2018, the startup expanded to a wider market segment offering more options to cater to a wide range of e-commerce marketers.

Ordersini currently has 3 different packages with different prices that retailers can choose from:

  • Business (free to use, but merchants have to pay 2 € / commissions and payment processes);
  • BasicOS (RM49 / month or RM490 / year);
  • AdvanceOS (RM99 / month or RM990 / year).

Iffat told Vulcan Post that the free plan was created to help attract more traders to stay on board. Prior to that, most subscribed for a month before leaving, unable to pay monthly dues. Therefore, merchants who use the free plan will only have to pay when they receive an order.

What the different platforms / Image Credit packages offer: Ordersini

Five years later, Ordersini has achieved profitability and now serves 5,000 merchants with 244,356 active users. The platform offers 27,306 products and has a total transaction value of RM 136 million. Iffat added that Ordersini is also on track to achieve an annual revenue of RMS 2 million by 2022.

It’s not his first funding roll

Ordersini intends to raise $ 2 million to fund its team expansion, marketing efforts, operations and product development. This is the startup’s second round of funding, after Cradle’s CIP300 grant in 2019.

With most e-commerce vendors operating from the comfort of their phones, Iffat told Vulcan Post that some of the funding, if secured, will be used to develop an app.

“The funding round will mark an important milestone for us. It will strengthen Ordersini’s position as the first choice for retailers of all sizes to build, innovate and grow their online businesses, “Iffat hoped.” Funds will further accelerate the expansion of our platform to a segment. “We are also grateful to the financiers who have so far helped to achieve the minimum funding target.”

With a growing demand for companies moving from brick and mortar to e-commerce, Ordersini aims to help adapt to more entrepreneurs and SMEs.

  • You can learn more about the Ordersini here.
  • You can read about other startups in Malaysia here.

Featured Image Credit: Iffat Salleh, founder of Ordersini

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