A new wave of digital real estate is available for brand builders, which has re-democratized domain name acquisition.
Opinions expressed by Entrepreneur the collaborators are his.
It is understandable that people are skeptical about the emergence of descriptive domain extensions, from .travel to .live. After more than two decades of surfing the Internet dominated by top-level domains (TLDs) .com and .net, there have been various reactions to the disruptions in this family landscape, but fear and skepticism are not based on facts. Instead, they often derive from some common misconceptions.
Popular misconceptions about descriptive domains
While more and more global brands and organizations are choosing descriptive domains for their websites, landing pages, products, marketing campaigns, and more, there are still some misconceptions about descriptive domains that have discouraged businesses. to use them. Here are three that we often encounter:
Misconception 1: Websites with descriptive domains are not as secure or trusted as websites with .com or .net domains. People are increasingly aware of the threats of fishing attacks, with 76% of companies was the victim of these attacks in 2019. Depending on the length and specific characters of your domain name, there could be from a few hundred to a few million homographic variations of your domain available for fraudulent use in schemes. fishing. But thanks to the new, integrated homographic blocking technology offered by some …
Read the full story: https://www.entrepreneur.com/article/391122
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