Coco coffee was eaten throughout the day and was eaten when customers entering the house declined significantly.
This is a tourist-dependent cafe and is located in the lush vegetation of Gardens By the Bay, but suddenly saw sales plummet 90% a month and only locals aired on weekends. .
Their artisan waffles, bottled and boiled in brown butter were left on the shelves as there wasn’t much access, which really worried coffee co-founders Melody Tan and Woody Hein, 31.
Declining sales at their stores led them to pivot on the sale of Cafe Coco food products by creating an e-commerce platform and subsequently sought a reliable partner who could offer their delicate bites.
They happened by chance GrabExpress Towkay Club through the Grab app, and the duo has not targeted other delivery providers since.
According to Melody, a reliable delivery platform is “vital to the business,” and GrabExpress’s Towkay Club does just that.
“That’s why GrabExpress is our only delivery solution so far. With Grab, our customers get first-hand information on the follow-up of their packages and we are sure that our products are delivered to them safely and quickly, along with a proof of delivery ”.
Companies need reliable delivery partners
GrabExpress is a same-day logistics solutions service that aims to help companies save money by eliminating the logistical stress faced by homeowners.
Melody is part of GrabExpress’s Towkay group. The club aims to help and support small businesses that require delivery services, as it recognizes the difficulties that small and small businesses face on a daily basis: figuring out how to attract consumers, turn them into orders and ensure that items are delivered on time, while caring. on its bottom line.
As more companies pivot online and require delivery services, it is critical to find a reliable partner who can cope with this increased demand.
“Package deliveries are usually the most expensive part of the process for F&B companies, but with Towkay Club discount codes and gifts, we can cover some of our delivery costs,” Melody said.
Upon reaching the Towkay Club program delivery milestones, members will receive a reward with even more discounts.
“This makes it a very fun and positive experience when it comes to requesting deliveries,” he added.
In addition to saving on delivery, it also helps companies save time. According to Melody, GrabExpress helps them reduce time by at least 70% by finding delivery drivers.
Save time and money with GrabExpress
Another small business owner, Xavier Chew, 41, started an e-commerce company C-Mart that specializes in the rapid delivery of alcohol, snacks and desserts during last year’s Circuit Breaker.
I wanted to jump into the growing trend of online ordering e-commerce. “We opened a store on High Street to provide a combination of alcohol, beverages and food to meet what we saw as an immediate demand from customers.”
The business was the result of a pivot of its car rental business that was severely affected by the Covid-19 pandemic.
Xavier joined Grab’s Towkay group and now uses GrabExpress for most e-commerce marketing deliveries, which he loves because of his fast speed in getting delivery drivers.
“GrabExpress’s technology algorithm assigns our orders to nearby drivers, (while) other delivery platforms assign drivers and pilots who might be too far away to meet our delivery deadlines,” he said.
Towkay Club members also receive three $ 5 S discount codes on GrabExpress, as well as additional discounts on their next GrabExpress trip for each Towkay Challenge milestone.
This translates into savings of about $ 500 a month in deliveries, which Xavier says are a much-needed saving to support his business’s operations.
Cafe Coco owners Melody and Woody recommend GrabExpress ‘Towkay Club to other SMEs: “Our consumers’ shopping experiences are complemented by Grab which helps us make seamless deliveries, making it a healthy experience for both to sellers as well as to buyers. ”
Xavier de C-Mart approves the Club Grab Towkay for the many advantages and exclusive advantages of business owners. Beyond helping him save time and money, it also allowed him to connect and learn from fellow Towkays.
He also finds GrabExpress very reliable and is happy that it is not limited to business uses. In fact, he recently used GrabExpress to deliver food to needy children for a charity project.
Why should you join the Towkay club?
GrabExpress’s Towkay CIub was created to provide home businesses and SMAs with a platform to help reduce their delivery costs and allow these vendors to interact with their like-minded counterparts.
Users can choose from two types of delivery options and from a range of vehicles to suit their delivery needs, as well as access to same-day contactless deliveries and cashless payment options.
Towkay Club members who take advantage of GrabExpress for their delivery needs not only receive the basic delivery service, but are also rewarded with discounts on their next GrabExpress trip for every reward milestone they achieve.
Companies can also unlock over $ 50 S in vouchers and rewards by reaching certain milestones for Towkay challenges. Some examples of challenges are getting several submissions in one month.
The top five towkays also appear on Grab’s social pages each month to help raise awareness of your business.
According to Grab, the response to Towkay Club has been very good since its launch in April this year, and since then there have been overwhelming entries.
“Our membership base covers a wide range of domestic companies or vendors that have a social media presence in all industries,” Grab said.
Tow mates can connect with each other through a Telegram chat group to get and share information.
Melody and Woody of Cafe Coco said the Telegram chat group serves as a support group for companies to deal with the pandemic. The business group talks about daily concerns, such as the concerns companies have about the pandemic and how to get used to the new normal.
“Everyone in the group chat is open and responds to queries. It’s like a family that makes us feel like we’re not alone in this battle against the pandemic.”
Silver Seller level for more “milestones” from Towkay
On August 1, 2021, the Towkay Club introduced the Silver Seller membership level.
Towkays can improve your delivery savings as a silver seller with more perks and discounts on GrabExpress. This includes a 10% discount on instant shipments and a maximum rate of only € 8 per trip when you choose the four-hour delivery service.
When asked why this new level is being established, Grab explained that they had a loyal and recurring membership base, so “they wanted to reward them with more perks to thank them for their commitment to the Towkay club. “.
To qualify for this level, you must make a minimum of 20 GrabExpress deliveries in a month. Once you meet this criterion, you will automatically become a silver seller the following month.
Are you interested in joining this exclusive Towkay Club to grow your business? You can register your interest here. (Note: You must prove that you own a business by sharing your business website or account on social media platforms such as Facebook, Instagram, or Carousell when you register).
Readers who sign up for Towkay Club will receive an additional $ 5 discount voucher for GrabExpress using the promo code
This voucher will be charged to your Towkay Club account once the application is approved. The promotion is only valid for registrations made before August 23, so don’t miss it.
This article was written in collaboration with GrabExpress.
Featured Image Credit: Grab / Cafe Coco / C-Mart