Razer, the gaming style brand, recently announced the launch of its US $ 50 million Razer Green background.
The fund was created through zVentures with the aim of empowering and accelerating sustainability companies, with a focus on the management of renewable energy, carbon and plastic.
The first investment of the fund went to an award-winning sustainable products company The Nurturing Co., which stands out for its creation Bambooloo, one of the world’s leading brands of bamboo toilet paper and disposable home care without plastic.
Bambooloo’s mission is to create sustainable home care alternatives that are better for people and the planet. It is also the first brand with zero percent disposable plastic packaging.
Razer has been driving a lot of environmental efforts to protect our world for future generations to come. We now look forward to working with Bambooloo, which has gone beyond protecting the planet by making plastic-free bamboo toilet paper easily accessible to the masses.
We are delighted to have met like-minded partners and are confident that more emerging conservation companies will increase on the playing field.
Min-Liang Tan, CEO and co-founder of Razer
Prior to the Razer Fund, Bambooloo had raised $ 200,000 from a small group of investors in Singapore and the United States in 2019.
The idea for Bambooloo was conceived in early 2016 in the United States by Lara Amoroso, a single mother who wanted to defend the tide of disposable plastics.
He then partnered with co-founder David Ward, and they released Bambooloo together under The Nurturing Co. in Singapore at the end of 2018.
David, who is a veteran of the sustainable products market, shared the same vision as Lara and wanted to design and create products that better reflect the desires of consumers of sustainable products.
The humble toilet roll as a star product
When Bambooloo was launched, it started with just a toilet roll, which still forms the backbone of the brand, David said.
To this day, Bambooloo toilet rolls remain the best sellers. The toilet rolls are made of 100% bamboo, which makes it completely biodegradable.
According to Bambooloo, bamboo products require 90% less water and 70% less carbon to produce than wood pulp paper products.
By simply switching to Bambooloo toilet paper, a family of four can save more than 30,000 gallons of water in a year. In addition, all Bambooloo packaging contains zero disposable plastics and is made from Forest Stewardship Council (FSC) certified recycled paper.
Now, Bambooloo’s product range also includes bamboo kitchen rolls, facial fabrics and reusable natural fiber masks, allowing consumers to further reduce their carbon, water and plastic footprint.
Its latest product launch is 100% natural fiber NAT: Mask.
NAT: Reusable Mask 3 + 1 Layer (non-surgical mask) is a lightweight, breathable reusable mask made from a hybrid of three biodegradable natural materials: cotton, bamboo and silk.
Like most plastic waste, about 75% of disposable masks end up in landfills or the ocean. The NAT: Mask aims to reduce the widespread use of plastic masks by producing a biodegradable mask with high safety performance.
The outer layer is made of 100% cotton, which is durable, breathable and ideal for filtering particles. The middle layer is 100% silk, ideal for electrostatic filtration, while the inner layer is 100% bamboo, naturally hypoallergenic, antibacterial and antimicrobial.
According to David, the company is growing at an average rate of 250% over the past few years, with the brand constantly innovating to create new products.
David told Vulcan Post that whenever the company prefers a new product, the team starts with the primary goal of reducing or eliminating so many disposable plastics from the design idea and packaging solution.
“There has to be a reason why the product should even exist, and we test the idea in the face of market opportunity, scale and consumer desires in this specific product space.” , said David.
After these three steps, the idea will move to sample and price modeling and packaging design, before production begins. Bambooloo works with pre-selected factory partners who have visited and audited according to their own requirements.
A strong commitment to sustainability
In addition to its sustainable products, The Nurturing Co. he has also partnered with various environmental organizations.
For example, in April this year it partnered with Seven Clean Seas, an ocean cleaning organization that fights the plastic crisis, to foster the positive impact that consumers produce every time they buy care products. Bambooloo home.
Under an initiative titled Project Urgensea, Bambooloo pledged to remove one kilogram of plastic from the ocean for every 100 rolls sold.
The Nurturing Co. he has also won several awards in the field of entrepreneurship and sustainability. It won the inaugural award for best social enterprise in 2019 and the social impact award for the award for best Asian company in 2020.
We celebrate all our victories and it is wonderful to have awards among equals, our recognition in the industry for the overall efforts made.
But the greatest successes we have are when a customer appreciates us for what we do and how our products help them make changes in their lives. This is very special and warms the soul as it shows that we are doing something right.
David Ward, CEO and founder of The Nurturing Co.
Ultimately, the startup’s goal is to help as many people around the world as possible take the necessary small steps of change toward a better future and global environment.
To achieve this at the highest level, it must reach as many markets as possible and be based on the values of the products already existing and appreciated by its customers.
“We will continue to listen to what they need, address what worries them and where we see the possibility of building better alternative products,” David said.
“Through this open, agreed and responsive product planning, we will create a true multi-product, multi-market enterprise.”
Featured Image Credit: Bambooloo
