Podcasts are an easy way to absorb information when you’re on the go, and many have turned to this medium to create or consume content. They are used to share knowledge and experiences, organize round tables, among others.
Now even AirAsia Group Tan CEO Sri Tony Fernandes seeks to initiate action to expand his presence on social media beyond Instagram and TikTok. He announced today that he will launch his own visual podcast, Talk to Tony.
It will be a place where you can share your views and opinions on various issues through conversations with friends, colleagues, partners, etc. Some of the guests mentioned are will.i.am member of Black Eyed Peas, UFC president Dana White, and producer and songwriter. David Foster.
“I want to give listeners a chance to learn a little about me and get to know my dear friends up close, discussing not only the successes but also the failures, even the problems everyone is going through now dealing with COVID-19 . ”
“It will be with business people, with my friends in the sports industry, and obviously with music, as it has been an important part of my life, as well as with other prominent figures and entrepreneurs,” Tony said.
The 8-part series can be accessed through the Syok app from August 1, Tony’s podcast website starting Aug. 2 and elsewhere, including podcasts from Spotify, Google, and Apple, starting Aug. 8.
Get to know Tony better
Not much is known about what will be the first non-personal episode of Talks With Tony, but a recent incident that has been on people’s minds was the virtual town hall session.
At the meeting, which was attended by about 500 people, Thai AirAsia CEO Tassapon Bijleveld allegedly insulted an employee with an explosive and told her to “shut up”. It’s still unclear what the real reason was behind this interaction and much of what people saw was just a small viral clip of the meeting.
However, what stood out was more than this exchange. Many noted how the other elders present, including Tony, did not defend the employee or speak out against Bijleveld immediately in the clip.
After much attention on social media, AirAsia and Bijleveld apologized, but the damage has been done. So far, Tony himself has clarified that the incident is not the kind of culture they want on AirAsia and that he was not sexist, saying Bijleveld would have said the same thing to a male employee.
Either way, netizens will not forget this incident soon and Talks With Tony would present the entrepreneur with an ideal platform to really discuss the brand’s reputation, strong and respectful management and so on.
Still, Tony has said he wants the podcast to focus more on him and his guests, not so much on AirAsia as on a company or business.
Starting small and simple
Talks With Tony will not be monetized at the moment and all eight episodes of the first series will be free. As for product placement, Tony said he hadn’t thought about it yet.
Although, if the podcast gains enough momentum, it could be monetized so that the profits can go to the chosen beneficiaries. Finally, we can even see Tony’s potential doing a TV show along the way, as he expressed his interest in doing so.
One thing is for sure, Tony Fernandes is a outspoken person who doesn’t shy away from sharing strong opinions, regardless of whether people will agree with him.
Therefore, we would expect Talks With Tony to offer us an unfiltered look at his thoughts and incite discussion related to Malaysia’s business scene, corporate culture, digital companies and more.
Love or hate, he is still an influential figure who has turned AirAsia into the massive global company it is today and when he speaks, people will listen.
- You can find more information about Talks With Tony here.
- You can read our AirAsia coverage above here.
Featured Image Credit: Tony Fernandes from Talks With Tony