Dating apps like Hinge, Tinder, Match and Bumble offer incentives to people who have been punched.
The White House is pushing for a new reason to slide right: vaccination badges and “super slips” for people who have received their coronavirus shots.
On Friday, the administration of U.S. President Joe Biden said it is teaming up with dating apps to show the benefits of getting a shot.
Apps like Hinge, Tinder, Match, and Bumble offer special incentives to people who roll up their sleeves, including badges that show vaccination status and free access to premium content. BLK and Chispa will enhance the profiles of vaccinated people to make them more visible in the face of possible coincidences. And OkCupid will even allow users to filter out potential partners based on whether they’ve gotten a vaccine.
The White House says the apps will also direct users to learn how to get vaccinated, including connecting to educational materials and information on how to find the nearest vaccination site. The administration noted OkCupid’s investigation found that those who were already vaccinated or planned to do so received 14% more matches on the application.
“We’ve finally found the one thing that makes us most appealing: vaccination,” said Andy Slavitt, a White House COVID-19 advisor.
Warning: Like the stated age or height of the scheduled date, there is no way to verify the vaccination status of users of the dating app.
The administration is stepping up its efforts to keep up with the demand for COVID-19 gunfire as U.S. President Joe Biden seeks to meet its goal of delivering at least a dose to 70 percent of adult Americans by July 4th. 60.5 percent of the adult population.
Other promotional efforts include free travel to and from the vaccination sites of travel sharing companies Uber and Lyft, corporate giveaways and state lotteries that offer possible cash prizes to lucky vaccinated people.
Incentives have helped increase the rate of first vaccines from a minimum of about 551,000 daily to more than 630,000, according to the U.S. Centers for Disease Control and Prevention.